
‘Tista e-mart’ bridging village and city: smile on farmer’s face, nutrition at student’s door
Shopping patterns are changing with time. The wind of this change is felt in North Bengal as well. Specialized e-commerce platform ‘Tista E-Mart’ has launched with the aim of ensuring fair prices to marginal farmers and delivering fresh produce to the doorsteps of urban consumers. It is not just a commercial venture, but a humanitarian effort to create employment and ensure safe food.
Direct from garden to customer:
The main feature of Teesta e-mart is direct procurement of products from the manufacturer without middlemen. Recently, the company has been collecting non-toxic and safe mangoes produced by local farmers directly from the garden and delivering them to the customers in the city. Farmers get fair prices, and consumers get assurance of chemical-free products.
Student Package for Students:
Considering the students of Carmichael College and Begum Rokeya University, a special ‘Student Package’ is being launched soon. Under this, fish, meat and fresh vegetables will be delivered directly to the address of mess or hall at affordable prices. This initiative is to meet the nutritional needs of students in their busy academic life.
Haribhanga mango season is coming:
From the first week of next June, Teesta E-Mart will start working with the traditional Haribhanga mangoes of Rangpur on a large scale. Customers can order premium quality mangoes directly from the orchards online anywhere in the country.
Employment and Social Responsibility:
The organization has created employment opportunities for the rural youth of Teesta Par by engaging them in delivery and logistics work. Those concerned believe that positive changes are coming in the rural economy through this. According to them, Teesta E-Mart is not just an e-commerce site; It is a new means of survival and success story of common man.
Entrepreneurs said that their main goal is to deliver world-class services like Amazon or Daraj at the local level. They hope that ‘Tista E-Mart’ will become one of the driving forces of the economy of North Bengal in the future through proper use of modern technology.